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The Meryle Project
One Friday afternoon with a burlesque dancer from Toronto.
I was scheduled to do a shoot for a client and due to some...
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Agency: Tenzing
Client: Meridian
The objective was to produce original photography to support the Fall
Campaign theme Revolution of One, exclusive to Meridian. All images to
be used as needed by marketing team over a variety of communications
vehicles from print to electronic.
The images were to represent the three target audiences young adult,
mature adult and business owners. All photos must portray a positive
image of "revolution" without defiance, but victorious.
The photographic style should be relaxed, rich in colour and capturing the moment. The
chosen images will reflect the positive result of interacting with the
Meridian brand - i.e. the result of good neighbours helping good
neighbours; a relaxed, worry-free state of mind embodied by a genuine
laugh as well as images from the Revolution, where individuals joyously
celebrate with fists in the air.
The images captured should document a
wide range of laugh-types reflecting the varied personalities which make
up Meridian's target audiences.
Click here to see images. |
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